After a couple months of 20-hour days packed full of sweat, blood, and tears, I’m thrilled (and relieved) to announce that Pixel & Tonic has landed!

P&T is the embodiment of my decision to go solo. It’s the platform for my future internet endeavors. And its office looks awfully similar to my bedroom.

So: why? I had a pretty good thing going with the Brandon Kelly brand after all.

But it had reached its limits on a couple fronts.

One is simple: I want to expand. Not just in that I want to do this full time. I mean grow the business. Employ other people, and find new ways to better service the EE/web communities. This would have been awkward to do under my own name.

The other is not so obvious, but important nonetheless: I believe my add-on sales suffered to a degree by an inherent lack of confidence in their future support and development. Because, who’s to say I won’t decide to abandon EE in favor of iPad development a year from now? Or, God forbid, I’m involved in some tragic event? Fact is, people are unreliable. And Brandon Kelly is a person (so far as you know).

Creating this company is my way of saying that you needn’t worry. These add-ons are here to stay. Sure I’m still just one guy, but that’s going to change soon. (In anticipation, you’ll notice we’re already practicing talking as a plural entity.)

So it’s all about scaling up. I want to see how far I can run – and how big I can make this.

The launch is composed of a few parts:

1. This website – I’ve moved my most popular add-ons over to this new domain. That includes their marketing copy, purchase processes, release notes, and documentation. I’ve also introduced member accounts, where you can keep track of all your licenses.
2. Blog & Tonic – Going forward, all P&T-related announcements and other tidbits will be posted here.
3. @pixelandtonic – The official P&T Twitter account.
4. Wygwam 2 – We managed to pack even more features into our premiere text editor for ExpressionEngine, not the least of which is EE2 compatibility!
5. FF Matrix Going It Alone – It’s time.
6. Making P&T – A series of blog posts that will show off some of the inner-workings of this site, starting tomorrow.
7. Launch Giveaways – We’ve got a few things to give away in celebration of the launch. Subscribe to our mailing list for a chance to win something!
8. Minor updates to FF Matrix, Playa, and FieldFrame.

Been busy. But color me optimistic – the future is very bright!

Thank You!

Pixel & Tonic simply wouldn’t have been possible if not for your humbling loyalty and support over the last couple years. So give yourself a big pat on the back – you’ve earned it!